Most agencies let Google run your account. We don't.

Senior-led, manually managed, properly tracked. Built on 21 years — not a junior running automated scripts.

Sound Familiar?

If any of this rings a bell, you're not alone.

Your reporting looks fine but nobody knows which leads actually turned into sales.

Clicks, impressions, conversions — the dashboard is full. The question nobody's answering is what happened after the form was submitted.

You're handing over budget each month but you don't really know what's being done with it.

Reports arrive. Numbers move. But when you ask what changed and why, the answer is vague — or worse, it's jargon.

You're spending serious money but you're not sure it's going to the right places.

Budget flowing toward searches that look relevant but never convert. No one's checked. No one's redirected it.

How We Work

AI makes us faster. Humans make the calls.

We're not ignoring the tools — we use them every day. But AI in Google Ads works best when a senior human decides what to do with the output. That's how we use it: to move faster, not to replace judgement.

Step 01

Audit your account

We dig into what you're spending, what's converting, where the money's leaking — and where opportunities are being missed.

Step 02

Fix what's broken

Tracking repaired. Campaigns restructured. Landing pages tightened. Wasted spend identified. The boring bits done properly.

Step 03

Scale what works

Data-driven and strategic — AI-assisted tooling to move faster, but every call is still ours. More right leads, lower cost per deal.

Who's Managing Your Account

One senior lead. A team that actually knows your account.

Melissa leads strategy and approves every ad. Financial mathematics background, 21 years in accounts — she sees patterns others miss and works at a depth most agencies don't attempt.

Each account has one dedicated manager — Emily or Lia — who knows it properly and stays on it. Tracking is handled by specialists who go further than most agencies would consider necessary.

Case Study

What this looks like in practice.

Business Insurance · £2M/Year

The first thing we changed was the goal

This insurer wanted CPA down to £150. But CPA optimisation treats all policies equally — a £99 policy and a £1,500 policy counted the same. Once that was right, everything else had something to optimise toward.

Read the full case study →

144%

↑ revenue

68%

↑ ROAS

87%

↑ Sales

Our Services

Three ways to work with us.

Account Audits

A full commercial review of your account — six areas, real findings, specific recommendations. From a free Loom review to a complete written audit with walkthrough call.

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Consultations

A focused diagnostic session on what you need — in plain English. You leave knowing what to fix and in what order.

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Management

Ongoing management with proper tracking from day one. Manual bids, weekly reviews, monthly deep dives. Your account, properly run.

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What Our Clients Say

In their words

"Melissa was wonderful to work with. She handled our Google Ads and tracking setup thoroughly and they were right away performing significantly better. What stood out most was how trustworthy and transparent she was."

Co-founder

Good Move Downsizing

"Melissa is outstanding. She brought a clear, structured strategy to our paid media campaigns that immediately added value. Her approach was data-driven, creative, and well-tailored to our goals."

Founder

The Just Brand

"Melissa delivered an incredibly thorough and insightful audit of our Google Ads account. The feedback was structured and actionable. We really appreciated her honest recommendations."

Founder

Invintory

WENT ABOVE AND BEYOND INCREDIBLY THOROUGH LOST WITHOUT YOU VERY PROACTIVE 11/10 OUTSTANDING 100% RECOMMEND WENT ABOVE AND BEYOND INCREDIBLY THOROUGH LOST WITHOUT YOU VERY PROACTIVE 11/10 OUTSTANDING 100% RECOMMEND WENT ABOVE AND BEYOND INCREDIBLY THOROUGH LOST WITHOUT YOU VERY PROACTIVE 11/10 OUTSTANDING 100% RECOMMEND WENT ABOVE AND BEYOND INCREDIBLY THOROUGH LOST WITHOUT YOU VERY PROACTIVE 11/10 OUTSTANDING 100% RECOMMEND

The Fit

Who we work best with.

Ideal Client

The head of the business, or the person directly below them. Close enough to the numbers to know what's actually at stake, and invested enough to act on what we find.

Not a Fit

Anyone further removed than that tends not to care enough — and doesn't have the context to tell us what the business actually needs. If you're not the person whose performance is on the line, we're probably not the right fit.