Our thoughts on digital marketing

Keyword Match Types

Most people would assume that by choosing keywords, you’re choosing when your ads appear in the search results, but this is not the case at all. This post looks at the difference between keywords and search terms, the types of search terms that can trigger ads depending on your choice of match types and which match types could work best for you.

Read more >

6 Pro Tips for Google Shopping Campaigns

Have you ever heard that adding one product per ad group is too much work? Here we explain why we recommend it anyway and give 5 other pro tips that could be very useful specifically in setting up and managing Shopping campaigns.

Read more >

What's a good keyword?

We answer this age-old question by looking at a walkthrough of an average searchers thought process from vague idea to purchase, and where in that process your ads should start to show depending on your website and budget.

Read more >